Portugal has been named Europe’s Best Destination at the 2026 World Travel Awards, retaining the title at the European awards ceremony. The country won a total of 32 awards, with Lisbon, Porto, Madeira and the Algarve also among the winners. TAP Air Portugal secured two trophies.
The results reinforce Portugal’s position in the European tourism market and recognise the diversity of its tourism offering, from urban destinations to nature tourism and the islands.
Lisbon and Porto were among the Portuguese destinations recognised, while Madeira and the Algarve also featured among this year’s award winners. TAP Air Portugal was likewise honoured, receiving two awards.
The World Travel Awards recognise achievements across the tourism industry each year, with awards covering destinations and organisations in the sector.
