Santa Nata’s 10 millionth sale shows how the pastel de nata has evolved from a Lisbon monastery pastry into one of bakery’s fastest-growing global opportunities.
Retailers, cafés and frozen bakery suppliers are increasingly embracing the tart as a premium yet accessible bakery product.
Asia is emerging as a major expansion market thanks to existing consumer familiarity with egg tart formats.
Retailers, cafés and frozen bakery suppliers are increasingly embracing the tart as a premium yet accessible bakery product.
Asia is emerging as a major expansion market thanks to existing consumer familiarity with egg tart formats.
A decade ago, most British consumers had never heard of a pastel de nata. Today, the caramelised Portuguese custard tart is everywhere – from artisan coffee shops and supermarket bakery aisles to airport kiosks and frozen bake-off ranges.
