Investment strengthens European footprint, expands production capability, and advances sustainability and supply chain security.
SRAM announces plans to build a new, full‑product manufacturing facility in Coimbra, Portugal, expanding the company’s global manufacturing footprint and deepening its long‑term commitment to Europe. The investment will enhance SRAM’s ability to serve European OEM and AM partners while improving sustainability, flexibility, and supply‑chain resilience.
The purpose‑built 25,000-square-meter (270,000-square-foot) facility will bring SRAM’s full manufacturing capability to Europe, including assembly, testing, and comprehensive quality operations. This will enable local production of SRAM’s complete component portfolio—more than 7,500 individual parts—closer to key partners and markets.
SRAM's current Coimbra, Portugal, facility is the company's sole global manufacturing site for bicycle chains, producing millions of units annually. The campus also houses operations for Zipp wheels and TIME Sport pedals, employing over 300 people.
By aligning production more closely with the growing EU bicycle market, the project advances SRAM’s broader onshoring strategy. Reducing the number of long‑distance freight lanes between Taiwan and Europe will significantly reduce logistics emissions, shorten lead times, simplify OEM operations, and improve day‑to‑day collaboration with bicycle manufacturers. The addition of a second full‑product facility strengthens global production and supply‑chain security, while the vertically integrated design supports rapid scaling and deployment of new and in-line drivetrain, brake, and suspension technologies.
The investment is expected to create more than 500 high skill jobs across manufacturing, engineering, quality, and operations. SRAM will partner with local institutions to support workforce development and community engagement, reinforcing the company’s longstanding commitment to responsible growth.
The Coimbra facility is expected to begin phased operations in 2028, with production capacity ramping up through 2032. SRAM chain, TIME pedal, and Zipp wheel assembly will remain in their current separate Coimbra facilities.
Founded in September 1987 in Chicago, Illinois, and introducing its groundbreaking Grip Shift® technology, SRAM® has grown into one of the world’s leading manufacturers of high-performance bicycle components.
