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MADE IN PORTUGAL naturally
MADE IN PORTUGAL naturally is the AICEP brand that promotes the excellence of Portuguese goods on the international market.
Sustainable Fashion
In Portugal, nothing is lost. Everything is transformed. Naturally. AICEP – Portuguese Trade and Investment Agency created and developed this international campaign to promote the Fashion Cluster, showcasing the Portuguese offer. Supported by the brand “MADE IN PORTUGAL naturally", the campaign mainly aims at the Spanish and French markets. The campaign promotes, in an integrated way, different sectors of the Fashion Cluster, such as Textile, Footwear, Leather Goods, and Jewellery, highlighting its differentiation and sophistication, motivating the curiosity of international prescribers about the unique and exclusive solutions of the Portuguese offer.
Home and Building Materials
MADE IN PORTUGAL naturally is the international promotional campaign for the Home and Construction Materials clusters, in an initiative by AICEP - Portuguese Trade and Investment Agency, which showcases the best of Portugal’s decoration and lifestyle products. The campaign, entirely digital, focused on the six main customer markets of these sectors - Germany, Canada, Spain, the United States of America, France, and the United Kingdom - to capture the interest of international customers, presenting innovation anchored in quality and tradition, of Portuguese products and its differentiating value offer.
