Top Online Shoe Stores Worldwide: Key Insights
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Top Online Stores: The top 5 online shoe stores in 2023 — JD.com, Nike.com, Vip.com, Shein.com, and Amazon.com — collectively accounted for about 40% of the global online footwear market's net sales.
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Market Growth: The online footwear market has grown from US$175.3 billion in 2017 to a projected US$521 billion by 2028, nearing the GDP of Norway, despite consistently lower growth rates compared to the overall eCommerce market since the pandemic.
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Sneaker Culture: Driven by the convergence of basketball, hip-hop, and fashion, sneaker culture has transformed the market. This is evidenced by the growth of the sneaker resale market from US$6 billion in 2019 to a projected US$30 billion by 2030.
Many say that shoes are one of the first things we look at when we meet someone new. For some, a shoe is a piece of footwear designed to protect and comfort our feet. For others, it is also a fashion statement.
We talk all the time about how the pandemic has changed online shopping. The same is true for the footwear market. But how exactly has the market changed and which online stores are leading the way in terms of sales? We answer these questions and also take a look at how sneaker culture has impacted the market.
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