According to the TheSpiritsBusiness, the CEO of Casa Redondo reveals all about the firm’s recent rebrand, its plans for Licor Beirão and its new televised bartending competition.
You rebranded from Liquid Company to Casa Redondo last year – what were your motivations for doing so?
We’re a family business – I’m the third generation. My grandfather started the business in 1940, during the Second World War. We created a distribution unit here in Portugal in 2012, and we recently renamed it Casa Redondo. We assumed the family name as our principal, and ‘casa’ is something international that everybody understands – we want to transmit something relatable to our partners and consumers. We expect them to feel at home when they have our product.
You rebranded from Liquid Company to Casa Redondo last year – what were your motivations for doing so?
We’re a family business – I’m the third generation. My grandfather started the business in 1940, during the Second World War. We created a distribution unit here in Portugal in 2012, and we recently renamed it Casa Redondo. We assumed the family name as our principal, and ‘casa’ is something international that everybody understands – we want to transmit something relatable to our partners and consumers. We expect them to feel at home when they have our product.
