Economic, cultural and technological factors have driven the growth of Portuguese vineyards. This development is reflected in the expansion of the cultivation area and the improvement in the quality of the wines produced. In 2023, exports totalled 928 million euros. Port wine continues to be the most successful in foreign markets, but the table wine segment, reds, whites and rosés, has grown in several countries.
Read the interviews with Frederico Falcão, president of ViniPortugal; and Tiago Miguel de Freitas, president of IVBAM – Madeira Wine, Embroidery and Handicrafts Institute.
Meet the success stories: Casa Ermelinda Freitas, Casa Santos Lima, Esporão, Justino’s Madeira, Taylor’s.
In this issue, we present a profile on South Korea. South Korea is a growing and increasingly technological economy, prioritising sectors such as semiconductors, biotechnology and the future of mobility. It has a unique consumer culture that combines traditional products with major international trends. The agri-food sector, especially wine, could be a winning bet for Portuguese exporters.