Portuguese wine: Japan and South Korea emerging as key markets

According to Vinetur, Japan and South Korea Emerge as Key Destinations for Portuguese Wines.
The Portuguese wine industry is witnessing a burgeoning growth opportunity in Asia, with Japan and South Korea emerging as key markets for high-end Portuguese wines, including both still and sparkling varieties.

This trend is part of a broader strategy by the Portuguese wine producers to diversify their export destinations and tap into the sophisticated Asian consumer base.