According the Forbes, designed, created and produced in Portugal, New.ve is bringing a fresh dynamic to the footwear industry through unconventional materials and a closed-loop production mentality.
After launching in 2022, as the new venture of established children’s footwear manufacturer Savana who have over three decades of experience, New.ve has launched two sneaker designs in an array of colour and material options.
In drawing on the waste of other sectors, the materials and components that make up a New.ve sneaker are a far cry from the conventional options on the market today. With the shoe’s upper layer manufactured from Apple Skin (a material derived from apple waste, polyurethane, cotton and polyester), the sole of each shoe is made using natural rubber and tennis ball waste (with each pair containing four recycled tennis balls), while the lining and laces are made from organic cotton and the insock of the shoe is made from bamboo and recycled foam.
Through its ‘out-of-the-box’ mentality, and a transparent approach in showcasing exactly what its shoes are made of, New.ve is presenting a refreshing disruption to an industry plagued with environmental and social issues. “We have taken on the responsibility of being part of changing the world's behaviour towards our future and creating a sustainable and circular industry,” states the company’s Commercial Director Luisa Silva. “The creation of New.ve was much more than just the creation of a product or a service. It was a journey that required commitment, innovation, and responsibility from the team involved who are committed to making a positive impact on the world through a product that reflects their true values.”
With a dynamic team driving it forward, New.ve states it is based on values of freedom, equality and innovation, while striving towards a circular economy and a more sustainable fashion industry. As part of it’s commitment to a greener future, it governs its design decisions on four distinct pillars: environment, people, community and economy - clearly stated in it is communications. While making shoes from vegan and eco-friendly materials, it is also paying attention to the wider aspects of the business. From promoting less waste through recycling programmes, to working with fair and ethical suppliers and producers and contributing to community-led initiatives, the brand is appealing to conscious consumers who are looking for solutions outside the realm of ‘fast-fashion’ and mass-produced items.
After launching in 2022, as the new venture of established children’s footwear manufacturer Savana who have over three decades of experience, New.ve has launched two sneaker designs in an array of colour and material options.
In drawing on the waste of other sectors, the materials and components that make up a New.ve sneaker are a far cry from the conventional options on the market today. With the shoe’s upper layer manufactured from Apple Skin (a material derived from apple waste, polyurethane, cotton and polyester), the sole of each shoe is made using natural rubber and tennis ball waste (with each pair containing four recycled tennis balls), while the lining and laces are made from organic cotton and the insock of the shoe is made from bamboo and recycled foam.
Through its ‘out-of-the-box’ mentality, and a transparent approach in showcasing exactly what its shoes are made of, New.ve is presenting a refreshing disruption to an industry plagued with environmental and social issues. “We have taken on the responsibility of being part of changing the world's behaviour towards our future and creating a sustainable and circular industry,” states the company’s Commercial Director Luisa Silva. “The creation of New.ve was much more than just the creation of a product or a service. It was a journey that required commitment, innovation, and responsibility from the team involved who are committed to making a positive impact on the world through a product that reflects their true values.”
With a dynamic team driving it forward, New.ve states it is based on values of freedom, equality and innovation, while striving towards a circular economy and a more sustainable fashion industry. As part of it’s commitment to a greener future, it governs its design decisions on four distinct pillars: environment, people, community and economy - clearly stated in it is communications. While making shoes from vegan and eco-friendly materials, it is also paying attention to the wider aspects of the business. From promoting less waste through recycling programmes, to working with fair and ethical suppliers and producers and contributing to community-led initiatives, the brand is appealing to conscious consumers who are looking for solutions outside the realm of ‘fast-fashion’ and mass-produced items.
