Navigating the Chinese Market: Insights & Strategies

On October 3, from 11:00 to 12:00 CET, the EU SME Centre, in partnership with  AEP - Portuguese Business Association, Enterprise Europe Network (EEN) and Sociedade Portuguesa de Inovação (SPI), is hosting a free webinar to provide SMEs with a comprehensive overview of the Chinese market.
This session aims at sharing practical knowledge on how to conduct business in China. The webinar will also feature practical cases highlighting the primary challenges faced by SMEs and feasible steps to mitigate potential issues.

Agenda (Portugal Time)
10:00–10:05
Opening remarks
Paulo Vaz, Board Member, Associação Empresarial de Portugal – AEP

10:05–10:15
Presentation of Enterprise Europe Network
Céu Filipe, AEP / EEN

10:15–10:25
Presentation of the EU SME Centre
Sérgio Alves, Manager, SPI

10:25–10:45
Understanding the Chinese Market – Practical Issues
Alessio Petino, Business Advisor, EU SME Centre

10:45–10:55
Discussion and Q&A

10:55–11:00
Closing remarks

Register free of charge here