According to the Reuters, shoppers are likely to spend roughly $14 billion during Amazon's Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data.
Spending at Amazon on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said.
The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research.
Spending at Amazon on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said.
The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research.