Portuguese footwear has once again made a splash, this time on the Oscars red carpet. Chloé Fineman chose shoes from the Portuguese brand JJ Heitor for the Vanity Fair Party. The design is the result of a collaboration between the brand and American designer Daniella Kallmeyer, unveiled last February at New York Fashion Week as part of the BioShoes4All project.
The actress and comedian, known for her work on Saturday Night Live, Search Party and High Fidelity, thus reinforces the presence of Portuguese footwear in contexts of high international visibility.
This spotlight follows a growing presence of Portuguese footwear at major fashion weeks. In New York, the sector presented a series of exclusive collaborations with Campillo, Daniella Kallmeyer and Libertine, featuring shoes and bags developed in partnership with Mariano Shoes and Belcinto, JJ Heitor and Helena Mar, respectively.
In Paris, Portuguese footwear once again took to the catwalk with Willy Chavarria, through the companies Luís Onofre and Mariano Shoes, thereby associating itself with international music stars such as Feid, Lil Mr. E, Latin Mafia Lunay, Mahmood, Mon Laferte and Santos Bravos.
While still in the French capital, he also made a name for himself with the duo Ernest W. Baker. In Milan, Miguel Vieira showcased the best of Portuguese footwear at Portugal Fashion, whilst Davii collaborated with the Portuguese brand Felmini.
By partnering with these designers, the Portuguese footwear industry reinforces its mission to integrate technical excellence, know-how and Portuguese production capacity directly into the creative process. Furthermore, APICCAPS facilitates the development of new product categories, ensuring access to specialised know-how, technical resources and production scale, whilst always respecting the creative vision of each designer. These partnerships go beyond traditional sponsorship, supporting projects from their catwalk debut through to their commercial viability and long-term potential.
APICCAPS
The actress and comedian, known for her work on Saturday Night Live, Search Party and High Fidelity, thus reinforces the presence of Portuguese footwear in contexts of high international visibility.
This spotlight follows a growing presence of Portuguese footwear at major fashion weeks. In New York, the sector presented a series of exclusive collaborations with Campillo, Daniella Kallmeyer and Libertine, featuring shoes and bags developed in partnership with Mariano Shoes and Belcinto, JJ Heitor and Helena Mar, respectively.
In Paris, Portuguese footwear once again took to the catwalk with Willy Chavarria, through the companies Luís Onofre and Mariano Shoes, thereby associating itself with international music stars such as Feid, Lil Mr. E, Latin Mafia Lunay, Mahmood, Mon Laferte and Santos Bravos.
While still in the French capital, he also made a name for himself with the duo Ernest W. Baker. In Milan, Miguel Vieira showcased the best of Portuguese footwear at Portugal Fashion, whilst Davii collaborated with the Portuguese brand Felmini.
By partnering with these designers, the Portuguese footwear industry reinforces its mission to integrate technical excellence, know-how and Portuguese production capacity directly into the creative process. Furthermore, APICCAPS facilitates the development of new product categories, ensuring access to specialised know-how, technical resources and production scale, whilst always respecting the creative vision of each designer. These partnerships go beyond traditional sponsorship, supporting projects from their catwalk debut through to their commercial viability and long-term potential.
APICCAPS
