FEUP-Born Startup Launches Sustainable Device Made in Portugal - Alumni startup launches eco-friendly razor, reinforcing Porto’s sustainable innovation.

A startup founded by alumni of the Integrated Master’s in Mechanical Engineering at the Faculty of Engineering of the University of Porto (FEUP) has launched NATU, a sustainable shaving device designed and produced in Portugal.

Developed by Decimal Devotion, a spin-off of the University of Porto and incubated at the Science and Technology Park of the University of Porto (UPTEC), the product combines the convenience of disposable razors with the durability and eco-friendly approach of traditional razors.

The project was successfully funded on Kickstarter, raising around €16,000 from more than 250 supporters, surpassing its initial goal. The brand is now available online and aims to expand into pharmacies and sustainability-focused retail.

NATU’s launch highlights Porto’s growing reputation as a hub for engineering talent, innovation and sustainable product development. Supported by strong universities and infrastructure such as UPTEC, projects like this reinforce the city’s competitiveness and its ability to scale globally from Porto, an environment that InvestPorto continues to promote to international investors and entrepreneurs.