The Portuguese brand Yogoody has just entered the Off-Trade channel in the United Kingdom and Ireland, through 470 Holland & Barrett stores, one of Europe’s largest health and wellness retail chains. Yogoody Shake is now available both in physical stores and online, further strengthening the brand’s international positioning.
Yogoody, the Portuguese brand that presents itself as “The next level of yogurt”, announces its entry into the UK and Ireland with distribution in 470 Holland & Barrett stores, one of the largest and most prestigious specialist health and wellness retailers in Europe.
This step represents a strategic milestone in Yogoody’s internationalisation, placing the brand at the heart of one of the most competitive and innovative food markets. The presence in Holland & Barrett serves as a strong validation of Yogoody’s innovation, quality and value proposition, by integrating a retailer known for its rigorous selection of functional and healthy products focused on wellbeing.
With this entry into the UK and Ireland, Yogoody continues to consolidate its presence in high-potential international markets and is already present in Angola and Mozambique, where the brand addresses structural challenges such as limited access to cold chain and storage infrastructure.
In Portugal, Yogoody is currently available at retailers such as Auchan, El Corte Inglés and Apolónia, as well as through the brand’s own online store.
With millions of probiotics, Yogoody Shake is high in fibre and low in fat, supporting gut health and digestive wellbeing. Its innovative powdered format offers a new consumption experience—simply add water. This is a new concept in the dairy category: an alternative to traditional yogurt, with no need for refrigeration and a shelf life of up to one year. Yogoody Shake responds to key global trends in gut health, convenience and nutrition, combining technological innovation with logistical efficiency. Yogoody is a more sustainable and practical choice, suitable for consumption anytime, anywhere.
Beyond its impact on the end consumer, Yogoody’s proposition is also highly relevant for the B2B and Off-Trade channels, offering clear advantages for retailers and distributors, such as reduced transportation and storage costs, lower energy consumption and reduced food waste—factors that are increasingly critical in the context of the food retail sector’s sustainability transition.
