As part of this collaboration, Impetus will integrate the Straight Lines AI Creative Design Platform into its creative processes, with the aim of streamlining and accelerating product development, boosting operational efficiency and reducing costs, while also shortening the time-to-market for new underwear collections.
"At Straight Lines AI, we are committed to transforming the fashion industry with our state-of-the-art artificial intelligence solutions," says Dale Kort, CEO of Straight Lines AI. "We are thrilled to partner with Impetus and to support the company in harnessing the power of AI to enhance its design capabilities, optimise operations, and bring innovative products to market more efficiently," he adds.
Recognised for the quality of its underwear collections, Impetus views the integration of artificial intelligence as a strategic opportunity to bolster creativity and innovation. Using the Straight Lines AI platform will enable it to automate more labour-intensive tasks, freeing teams to focus on creative development and product design.
Fashion Network
