AICEP is set to showcase Portuguese design and lifestyle in Saudi Arabia with the showroom event titled “MADE IN PORTUGAL naturally meets Lazado", taking place from 24 to 26 November 2025, in Riyadh.
The showcase “MADE IN PORTUGAL naturally MEETS LAZADO” is a result of a partnership between AICEP and Lazado, one of the leading importers and distributors in the home and fashion sectors in Saudi Arabia. Lazado, which already operates a flagship showroom in Riyadh, currently markets a variety of Portuguese products. For this event, Lazado will curate the selection of participating companies based on its extensive knowledge of the market and the preferences of Saudi consumers.
This curated selection brings together 18 distinguished brands representing the best of
Portugal’s Home and Fashion clusters: Viúva Lamego, Barro. (tiles); AROUNDtheTREE, TemaHome, X8 Solutions Group, Ziya Concept, Alma de Luce, Marques & Silva, MainGuilty, Rondinart (furniture); Vista Alegre (tableware and decorative porcelain); Cutipol, Belo Inox (cutlery); Ferreira de Sá (rugs); Tavares 1922, Maria João Bahia (jewellery); Essências de Portugal (fragrances) and Mariaida Home (textile tableware).
This initiative aims to reinforce Portugal's reputation as a supplier of excellence in the Home and Fashion clusters; increase the visibility of Portuguese products among Saudi decision-makers and buyers; and support the consolidation of business relations between Portuguese companies and local partners.
Saudi Arabia is currently the leading market in the Gulf region and the second-largest destination for Portuguese exports, right after the United Arab Emirates. It is a market of significant strategic potential, driven by major investments in structural projects and by the hosting of large-scale international events.
The Home and Fashion clusters play a central role in this dynamic, reflecting the growing interest of Saudi consumers in high-quality design, lifestyle, and decorative products. Portugal has achieved international recognition in these areas, particularly for its furniture, home textiles, decorative items, and sustainable fashion.
About AICEP
AICEP – Portuguese Trade & Investment Agency is the public body responsible for promoting Portugal to foreign investors and supporting the internationalisation of Portuguese companies. AICEP operates in over 50 markets through its external network, promoting Portugal's image as an innovative, competitive, and sustainable country.
About LAZADO
Founded in 2014 by Saudi Furniture Co., Lazado is a leading supplier and distributor of solutions for the hospitality sector (hotels and HORECA) in Saudi Arabia. It is one of the country's leading hubs, representing renowned international manufacturers and brands in the areas of tableware, kitchenware, hotel supplies, resorts, and catering.
Visit us at the LAZADO Olaya Street Showroom, No. 62, Al Olaya Street, Riyadh 12213
Opening hours: November 24 – 6:00 p.m. to 10:00 p.m. | November 25 and 26 – 2:00 p.m. to 10:00 p.m.
