EC supports the EU wine sector in the face of new challenges

Today, the European Commission is proposing a range of measures  to ensure Europe's wine sector remains competitive, resilient, and a vital economic force in the decades to come.
The sector is facing several challenges like shifting consumer trends, climate change and market uncertainties.

The Commission's proposal introduces targeted measures to help the sector manage production potential, adapt to evolving consumer preferences, and unlock new market opportunities. These measures will also help maintain the vitality of many rural areas which depend on jobs in the wine industry and preserve the EU wine sector's social relevance.