Portuguese brand Sanjo: Growing Beyond

Portugal’s oldest shoe brand now reaches the far corners of the world, with surprising export destinations including South Africa, Australia, and the Ivory Coast. The company has now set its sights on developing its own retail network.
Five years after its revival, Sanjo is determined to expand its international presence. While its online shop already receives orders from places as diverse as Australia, South Africa, the Ivory Coast and the United States, it has also established a network of agents in France, Germany, Italy, Benelux and Sweden. The aim is to boost international sales beyond their current 20% share. Its shop in Bairro Alto, which opened in 2023 to mark the company’s 90th anniversary, has proved crucial in building brand awareness among tourists. More shops are planned for tourist hotspots in Lisbon and Porto.