Businesses, policymakers and trade advisers now have an updated online tool to identify promising products and markets for export promotion and development, with today’s launch of the International Trade Centre’s redesigned Export Potential Map.
Presenting an estimated $11 trillion in untapped global export potential, this upgraded platform helps users uncover where the biggest opportunities lie, by product and by country or region. For example, data indicates that Viet Nam has an untapped export potential of $379 million for fans—an aluminium-based product used in motor vehicles. The United States, currently Viet Nam's largest market for this product, imposed a 50% tariff on these exports starting June 4. To reduce reliance on a single market and mitigate potential losses, Viet Nam could explore alternative destinations such as China, South Korea, or India.
Export Potential Map is powered by a robust economic model that evaluates a range of trade and market dynamics—including supply and demand, tariffs, bilateral trade relationships, GDP and population growth, and product relatedness. It covers 226 countries and territories and analyses over 4,600 products at the 6-digit level of the Harmonized System, offering users a global and granular view of trade growth opportunities.
