The recent progress in negotiations between the European Union and Mercosur has opened new perspectives for the Portuguese economy.
The agreement, announced in December 2024, marks a historic milestone after more than 25 years of negotiations and paves the way for greater commercial integration between Portugal and the South American bloc. Despite the challenges that remain for its ratification, Portugal views this partnership as a strategic opportunity to diversify and expand its business ventures.
Portuguese companies must start preparing for this new scenario, as many of their European competitors are already doing so. With the agreement, there will be greater access to raw materials from countries like Brazil and Argentina, benefiting various national industries, from agribusiness to technology. However, to compete effectively in this new environment, companies must understand the specifics of the South American market.
Brazil, for instance, is a vast country composed of 27 states with diverse economies. States like São Paulo and Bahia offer large, competitive markets, each with its own regulatory and commercial particularities. To position themselves strategically, Portuguese companies should adopt tailored approaches for each region, emphasizing the importance of local partnerships and adapting to consumption patterns and regulations.
The agreement, announced in December 2024, marks a historic milestone after more than 25 years of negotiations and paves the way for greater commercial integration between Portugal and the South American bloc. Despite the challenges that remain for its ratification, Portugal views this partnership as a strategic opportunity to diversify and expand its business ventures.
Portuguese companies must start preparing for this new scenario, as many of their European competitors are already doing so. With the agreement, there will be greater access to raw materials from countries like Brazil and Argentina, benefiting various national industries, from agribusiness to technology. However, to compete effectively in this new environment, companies must understand the specifics of the South American market.
Brazil, for instance, is a vast country composed of 27 states with diverse economies. States like São Paulo and Bahia offer large, competitive markets, each with its own regulatory and commercial particularities. To position themselves strategically, Portuguese companies should adopt tailored approaches for each region, emphasizing the importance of local partnerships and adapting to consumption patterns and regulations.
