Portugal Restaurant Week returns to California to promote Portuguese gastronomy and wines, with nine restaurants participating in the initiative by AICEP and the Consulate General of Portugal in San Francisco.
The program runs until April 27th and will allow consumers to try several typical dishes with menus created specifically for this week.
“We feel that there is a growing demand for gourmet products and wines from Portugal,” Pedro Macedo Leão, head of the Portuguese Agency for Investment and Foreign Trade (AICEP) in San Francisco, told Lusa.
“In terms of markets, the United States was the largest customer of Portuguese wines in 2024, in terms of value. Americans increasingly value national wines and buy higher quality wines from us,” he pointed out, highlighting that there is uncertainty surrounding the effect of tariffs and that this is a situation that must be monitored.
The program returns at a time when exporters of Portuguese products and wines are dealing with turbulence in the distribution chain in the United States, due to new customs duties.
However, consumer appetite for these products remains high and AICEP’s intention is to “promote Portuguese cuisine and Portuguese restaurants in Los Angeles and in various locations in the San Francisco Bay Area.”
The restaurants included in the initiative are La Salette and Tasca Tasca in Sonoma, Holy Nata in San Francisco, Adega e Petiscos in San José, Euro Café in Claremont, Nuno’s Bistro in Upland and Natas Pastries and Barra Santos in Los Angeles.
The program runs until April 27th and will allow consumers to try several typical dishes with menus created specifically for this week.
“We feel that there is a growing demand for gourmet products and wines from Portugal,” Pedro Macedo Leão, head of the Portuguese Agency for Investment and Foreign Trade (AICEP) in San Francisco, told Lusa.
“In terms of markets, the United States was the largest customer of Portuguese wines in 2024, in terms of value. Americans increasingly value national wines and buy higher quality wines from us,” he pointed out, highlighting that there is uncertainty surrounding the effect of tariffs and that this is a situation that must be monitored.
The program returns at a time when exporters of Portuguese products and wines are dealing with turbulence in the distribution chain in the United States, due to new customs duties.
However, consumer appetite for these products remains high and AICEP’s intention is to “promote Portuguese cuisine and Portuguese restaurants in Los Angeles and in various locations in the San Francisco Bay Area.”
The restaurants included in the initiative are La Salette and Tasca Tasca in Sonoma, Holy Nata in San Francisco, Adega e Petiscos in San José, Euro Café in Claremont, Nuno’s Bistro in Upland and Natas Pastries and Barra Santos in Los Angeles.
