According to Ecommerce News, TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.
This was reported by the South China Morning Post, based on several anonymous sources. They suggest an introduction in Western Europe in the upcoming summer. TikTok Shop is also said to be launching in Mexico soon.
TikTok, the international subsidiary of Chinese company ByteDance, launched TikTok Shop in certain parts of Asia early 2022, followed by expansions in the United Kingdom and the United States. With the addition of Germany, France, Italy, Spain, and Mexico, TikTok Shop will be active in 13 countries. It has already gained a strong foothold in the countries where it is active.
It is likely that a launch of TikTok Shop in other European countries will follow eventually. TikTok may also introduce fulfillment services on the continent, as it has already done in the United Kingdom.
Last summer, the social media giant ceased TikTok Storefront and its associated Shopify integration. Because of that, it no longer offers sellers alternatives for direct selling on TikTok. The company wants shoppers to make purchases directly on the social platform, rather than being redirected to external websites.
This was reported by the South China Morning Post, based on several anonymous sources. They suggest an introduction in Western Europe in the upcoming summer. TikTok Shop is also said to be launching in Mexico soon.
TikTok, the international subsidiary of Chinese company ByteDance, launched TikTok Shop in certain parts of Asia early 2022, followed by expansions in the United Kingdom and the United States. With the addition of Germany, France, Italy, Spain, and Mexico, TikTok Shop will be active in 13 countries. It has already gained a strong foothold in the countries where it is active.
It is likely that a launch of TikTok Shop in other European countries will follow eventually. TikTok may also introduce fulfillment services on the continent, as it has already done in the United Kingdom.
Last summer, the social media giant ceased TikTok Storefront and its associated Shopify integration. Because of that, it no longer offers sellers alternatives for direct selling on TikTok. The company wants shoppers to make purchases directly on the social platform, rather than being redirected to external websites.
