According to the PlataformaMedia, China is currently the 20th country where the most Portuguese wines are sold. According to Sónia Vieira, marketing director of ViniPortugal, the quality-price ratio and the uniqueness of Portuguese grape varieties are advantages that can help the country increase its exports. The large existing offer in Macau makes the city the perfect entry point for the Chinese market.
In the first months of 2024, wine exports to China increased 12 percent, already totaling two million euros, a great sign, according to Sónia Vieira, marketing director of ViniPortugal.
“Since 2017, we had been losing market share and for the first time, we have a recovery trend here,” she exclaims. “Last year we exported 7.8 million euros to this market, it is already our twentieth market, so 2 million in the first three months is good news.”
Founded in 1996, ViniPortugal, or the Interprofessional Association of Portuguese Wines, aims to promote the international image of Portugal as a wine-producing country.
Beijing, where a large part of the country’s importers are concentrated, is one of the major focuses of the Portuguese wine industry, but Shanghai, Guangzhou and Chengdu are also important cities. China is considered one of the 21 priority markets for ViniPortugal. Despite the limited budget, the association intends to use Macau as a lever for expansion in this market.
In the first months of 2024, wine exports to China increased 12 percent, already totaling two million euros, a great sign, according to Sónia Vieira, marketing director of ViniPortugal.
“Since 2017, we had been losing market share and for the first time, we have a recovery trend here,” she exclaims. “Last year we exported 7.8 million euros to this market, it is already our twentieth market, so 2 million in the first three months is good news.”
Founded in 1996, ViniPortugal, or the Interprofessional Association of Portuguese Wines, aims to promote the international image of Portugal as a wine-producing country.
Beijing, where a large part of the country’s importers are concentrated, is one of the major focuses of the Portuguese wine industry, but Shanghai, Guangzhou and Chengdu are also important cities. China is considered one of the 21 priority markets for ViniPortugal. Despite the limited budget, the association intends to use Macau as a lever for expansion in this market.
