According to the Ecommercedb, the C2M (consumer-to-manufacturer) model is a widely talked about eCommerce-based production mode. C2M originated in China and is therefore mostly used by online platforms of Chinese origin.
But due to its success with consumers, Western platforms are also reorganizing their operations to catch up.
The platforms with the most buzz right now, Shein and Temu, have entered international markets with this strategy. But the C2M model has been proliferating in Chinese eCommerce since its testing phase after 2015. Big names in the market like Pinduoduo, Alibaba, and JD.com have all adopted it in one way or another. And even Amazon is launching its own version soon.
But due to its success with consumers, Western platforms are also reorganizing their operations to catch up.
The platforms with the most buzz right now, Shein and Temu, have entered international markets with this strategy. But the C2M model has been proliferating in Chinese eCommerce since its testing phase after 2015. Big names in the market like Pinduoduo, Alibaba, and JD.com have all adopted it in one way or another. And even Amazon is launching its own version soon.
