Balanças Marques was once again present at Europain, the leading bakery and pastry trade fair, which took place in Paris between the 26th and 29th of March, making a very positive assessment. In addition to retail scales, the Portuguese company highlighted at this event the ALICE automatic payment system, fully developed within the José Pimenta Marques Group, of which it is a part. “There was great interest on the part of traders who visited us in relation to this new product”, says one of the company's commercial managers in the French market. “The positioning in terms of the machine's capacity and its own features allows for a positive differentiation from the existing offer, which gives us excellent prospects of success for this product”.
In addition to the potential good deals resulting from participation in the fair, Europain also made it possible to deepen and strengthen relations with the Marques commercial network in France. “The joint presence with resellers allowed us to identify customer needs and present concrete solutions to them, thus streamlining various businesses”.
Fair in Saudi Arabia exceeds expectations
Between the 28th and 31st of March, Balanças Marques was one of the 5 Portuguese companies to participate, together with the Business Association of Portugal, in Riyadh in the Big 5 Saudi, one of the biggest events in the region. “It was a fantastic fair, which exceeded all our best expectations, and our truck scales aroused a lot of interest”, says Paulo Marques, the company's Commercial Director. “The Saudi market is, at the moment, one of the biggest and most promising markets in the entire Arabian Gulf, with many and large investments taking place at the same time. We made excellent contacts and participated in very fruitful business meetings, which give us great prospects for being able to work in a huge market full of business opportunities”.
The presence in Saudi Arabia also made it possible to strengthen the connection with the Marques dealer in the country. “The presence of our products in this market is recent, but we are very satisfied with the work already carried out by our dealer, with whom we are confident that we will develop a hugely successful partnership!”
In this sense, the presence of Marques products at the Saudi Food Expo 2022 fair, which will take place next May, is also defined.
Next destination is the UK
The next international fair for Balanças Marques is Farm Shop & Deli Show, which takes place in Birmingham, April 25-27. This is a huge event in the UK, aimed at the retail, catering and agricultural production sectors.