In this context, the event represents an excellent opportunity to increase the visibility of Portuguese brands and promote national materials and design products, as well as Portuguese manufacturers and designers, not only in the Danish market, but also internationally.
For the second consecutive year, aicep Portugal Global in partnership with the Portuguese Embassy in Denmark, will promote a collective exhibition - Portugal Normal - aiming at communicating the excellence of Portuguese design. The exhibition is going to feature design pieces from 18 Portuguese brands: &Blanc, ADICO, Albino Vieira, Filhos, Lda., Amorim Cork Composites, Branca-Lisboa, Carvalho Araújo, Faplana , GHOME, Gradirripas, IDUNA, INPPUT, Mardouro, mishmash, Rita de Almeida Martins, SPAL Porcelanas, Studio JAV, The Home Project Design Studio, UTIL.
Portugal Normal is an exhibition of objects related with the everyday existence of the Portuguese: functional and timeless design objects of industrial production, shown in parallel with a careful selection of objects by contemporary designers which demonstrate common characteristics and a similar potential - that of being able to make part of the Portuguese culture and collective memory. The exhibition showcases the capabilities of Portuguese industrial design and manufacturing, indexing both traditional and contemporary objects that are formally simple and functionally useful.
The definition of the concept, as well as the selection of the brands participating in the collective exhibition was in charge of the consultant Ricardo Gomes (KWY.studio), in collaboration with aicep Portugal Global.
The exhibition will take place at the Embassy of Portugal/aicep Portugal Global premises, located in the center of Copenhagen, in a former 19th century warehouse, an emblematic building that represents an excellent space to illustrate how Portuguese materials and design can relate to Danish architecture.
For more information about Portugal Normal, check here.
For more information about 3daysofdesign festival, check here.