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AICEP
Agência para o Investimento e Comércio Externo de Portugal

CABEÇALHO

The number of people using the Internet is growing exponentially; no surprise that more and more commercial web resources are being created every day. However, to successfully run the business through the Internet, it is necessary to develop a strategy and know the sequence of actions. It is not enough to create an online resource for business development. There are a few key points to consider when developing an online strategy.

So what should be taken into account when developing an Internet strategy?
  • Have your own domain name;
  • Decide on special login pages to search for your business;
  • Have an email address with your domain name as a part of it;
  • Make sure your online resource is convenient for customers - make it functional and easy to use;
  • Information on the site should always be useful and relevant;
  • Do not forget about CTA’s; they should be an integral part of your online resource;
  • Follow the latest trends in web development;
  • Employ systems for website tracking, even if customers decide to hide an IP and browse the Internet anonymously after reading a Hola VPN review available on the Net.

On top of that, your online resource should be visually compliant with your brand; it should be easy to recognize.

 

Deciding on a Domain Name

It is not so easy to decide on a domain name, and sometimes you need expert advice to understand how to properly present your products or services. Determined by the territorial aspect, you need more than one domain name to advertise yourself in several regions or other areas.

 

Deciding on Landing Pages

Landing pages are the most important pages on your online resource. Initially created for selling a product and generating leads, they should be clear, easy to use, and well-targeted.

 

Content Is a King - Why?

Quality, useful, and unique information is a very important point for any online resource. Quality content will attract customers looking for something specific, but it is also important for ranking pages by search engines. Make sure that all information is well organized, easy to read, contain graphics and photos, and highly functional.

 

Turning on a Website Taking into Account a Business Plan

It is not enough to be present on the Internet. You need to consider your site not only as a place where your customers can learn about you, but it should also be viewed as a way to earn money. That is why website analytics is an important point! With its help, you can see the number of visitors, who can later become your customers. These tools will help you keep statistics of total sales, profits obtained through online sales, the number of sales per customer, new customers, etc. To do this, you will need to develop methods for the operational interaction of your online business with users.

 

Here are some basic online marketing methods and strategies for business development on the Internet:

  1. Display your products and services on the Internet;
  2. Create a corporate brand;
  3. Employ search engine marketing, SEO (search engine optimization), and advertising marketing;
  4. Register your online resource in various directories, thematic platforms, blogs, and social networks;
  5. Add a feature for leaving reviews on your site;
  6. Regularly update content.

When all of these points are considered, you can significantly develop your business, boost your sales, and increase efficiency with fewer efforts and investments.

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