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Agência para o Investimento e Comércio Externo de Portugal

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Portugal Take off

Product Market Fit

Low: When it seems  the company doesn’t seem to have a product that is  differentiated from the competition, and/or when the company doesn’t seem to have the resources (Technological, Financial and Human) needed to scale in the US market.

Medium: When the company has a product differentiated from the competition align with the market strategy and/or when the company seems to have the resources (Technological, Financial and Human) needed to scale in the US market, although there is some doubts about their readiness to enter the market.

High: When the company has a product differentiated from the competition and  international customers and the company seems to have the resources (Technological, Financial and Human) needed to scale in the US market.

Impact of the Project for the Portuguese Economy

Low:: When the product  seems to address a small market demand and/or the project seems to have difficulties to scale and/or the value creation in Portugal is small.

Medium: When the product seems to address a significant market demand and/or the value creation in Portugal and for the regional economy is significant.

High: When the product satisfies a strong market demand, is very scalable and can be used in  several global markets  and the value creation in Portugal and for the regional economy is significant.

 

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